Why I Make
I'm a designer of things. I prefer the world of tangible goods that we can all see, touch and use. Many of these are things we take for granted. We often accept their flaws, ingore the details, and assume they can't or don't need to be improved. I make because I believe there is always room for growth and experimentation - especially when it comes to the things we use every day. I'm especially proud of and impressed by design that blends seamlessly into our lives and enables us to move around the world in simple and elegant ways.
I always start with the big picture. Who is this for? Where does it fit into the current and future market? Why does it exist? Where is it falling short - functionally, aesthetically, ergonomically? Keeping these questions in mind and being process oriented is a vital. Fighting through failures and refusing to compromise on any element of a project helps me stay challenged and excited.
Pen to Paper
The tools of design are both widely varied and incredibly deep. Ive spent years learning these tools and how to put them to work. Most recently Ive focused on using digital sketching as not only a concepting tool, but as an incredibly lightweight and agile means of guiding production.
Making physical goods at great scale is the most complex and challenging work I've ever been involved. Designing something that looks cool isn't enough. When a global workforce of hundreds of people and dozens of contractors comes together to make something, It takes more. A design must be highly engineered, tested and scrutinized in order to pull it off. Working with a small team means that I've had to learn the complex world of manufacturing and over the years I've had the opportunity to work with an incredible range of processes and materials.
San Francisco, CA